2019-20 Catalog 
    
    Apr 08, 2020  
2019-20 Catalog [PREVIOUS CATALOG YEAR]

MGT 231 - Social Media Marketing


Description: Theory and practice in the use of social media in online marketing. Includes history of social media, preparation for social media marketing, and ways to engage with social media. Reviews platforms and marketing tools used to create social media campaigns.

Credits: 3
Lecture: 3