2020-2021 Catalog 
    
    Mar 07, 2021  
2020-2021 Catalog

ART 132 - Graphic Design II


Description: Creative solutions to advanced problems of visual communication. Skill development in advertising, logos, advanced layout and packaging using Adobe Creative Suite software. Application of design principles.

Prerequisites: ART 131  and ART 137  

Credits: 4
Lecture: 1
Lab: 7

Course Content:
  1. Advertisement layout
  2. Logos and trademarks
  3. Packaging
  4. Magazine covers and spreads
  5. Advanced Adobe InDesign software skills
  6. Print Industry
  7. Advanced Digital output
  8. Formal elements and principles of design
  9. Historical and contemporary art examples
  10. Critique

Learning Outcomes:
  1. Produce client specific newspaper advertising. (1,5)
  2. Create and execute advanced illustrations and designs using two or more Adobe Creative Suite programs. (2, 3, 5)
  3. Design, plan and execute visual concept with product focus. (3, 5)
  4. Solve visual problems and employ design concepts as a team member. (4, 5)
  5. Review, discuss and evaluate practices in the print industry. (6)
  6. Prepare files for digital output. (7)
  7. Identify, analyze and utilize the formal elements and principles of design. (8)
  8. Recognize historical or contemporary examples of the fine arts or crafts. (9)
  9. Use media specific terminology to critique and evaluate works of art. (10)