2020-2021 Catalog 
    
    Oct 22, 2021  
2020-2021 Catalog [PREVIOUS CATALOG YEAR]

FMA 108 - YouTube Content and Marketing


Description: Establishment and maintenance of a YouTube channel for professional promotion. Includes both the production of content as well as marketing and business strategies for promoting and monetizing that content.

Credits: 3
Lecture: 3
Course Content:
  1. YouTube channel
  2. Channel visibility and subscriber optimization
  3. Series ideas
  4. Business plan
  5. Marketing plan
  6. Channel launch

Learning Outcomes:
  1. Build and manage a YouTube channel. (1,2)
  2. Write for the YouTube channel. (3)
  3. Manage the business and marketing of the channel. (2,4-6)