2022-2023 Yavapai College Catalog 
    
    Apr 20, 2024  
2022-2023 Yavapai College Catalog [PREVIOUS CATALOG YEAR]

MGT 229 - Strategic Management


Description: Examination of how the business organization constructs, organizes, extends, maintains, and renews its competitive advantage in the marketplace.

Credits: 3
Lecture: 3
Course Content:
  1. The strategic management process
  2. Market dynamics
  3. The role of organizations in the competitive advantage process
  4. Static business environments and the competitive advantage process
  5. New markets and the competitive advantage process
  6. Organizational structure and the competitive advantage process

Learning Outcomes:
  1. Describe and analyze the strategic management process. (1)
  2. Identify and analyze methods for reshaping the strategic management process in the face of a changing market environment. (2)
  3. Identify and describe the elements of the process of organizing for a competitive advantage. (3)
  4. Create and present a strategic plan for a business, including financial strategy. (3)
  5. Analyze trends in global economic and business development and integrate this information into a plan for penetrating new markets as a method for extending the organization's competitive advantage. (6)
  6. Discuss how a changing organization structure can renew the organization's competitive advantage. (6)
  7. Analyze how logistics (flow of goods & services, inventory & risk management) and supply chain management integrate to achieve a sustainable competitive advantage. (6)