2022-2023 Yavapai College Catalog 
    
    Mar 28, 2024  
2022-2023 Yavapai College Catalog [PREVIOUS CATALOG YEAR]

MGT 188 - Competitor Differentiation


Description: Skills for entrepreneurs to promote their businesses on social media, and to analyze data for continual optimization of competitor differentiation.

Credits: 3
Lecture: 3
Lab: 0

Course Content:
  1. Marketing concepts
  2. Social media trends
  3. Search analytics
  4. Value proposition
  5. Competitive analysis spreadsheet
  6. Content marketing strategy

Learning Outcomes:
  1. Apply promotional content marketing concepts. (1)
  2. Interpret search engine analytics. (2,3)
  3. Examine technology and business trends impacting website and mobile app development. (2,6)
  4. Identify need and opportunity in website and mobile app markets. (2,5,6)
  5. Create website content plan and mobile app content strategy. (4-6)