FMA 108 - Social Media Planning and Implementation


Description: Establishment and maintenance of social media channels for professional promotion including YouTube, TikTok and Instagram. Includes both the production of content as well as marketing and business strategies for promoting the channels.

Credits: 3
Lecture: 3
Lab: 0

Course Content:
  1. Social Media channels
  2. Visibility and viewers
  3. Creative content ideas
  4. Business and marketing plans
  5. Launching content

Learning Outcomes:
  1. Build and manage social media channels. (1,2)
  2. Write content. (3)
  3. Manage the business and marketing of the channel. (2,4,5)


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