DES 103 - Principles of Visual Communication II

 


Description: Visual design exploration as language and process for creative thinking, realization, and communication. Teaches designing with complex page systems integrating type and image. Studio emphasis on analyzing constraints, iterative development, and delivering vendor-ready print productions.

Prerequisites: DES 102 (may be taken concurrently)

Corequisite:  



Credits: 3
Lecture: 1
Lab: 6

Course Content:
  1. Multi-page layouts
  2. Print publication
  3. Advertising design
  4. Consistent image systems
  5. Introductory identity design
  6. Design problem definition (briefs, requirements)
  7. Folios, headers, footers, and other repeating page elements
  8. Color systems and palette management
  9. Document character and paragraph styles
  10. Information design fundamentals
  11. Prepress and output preparation
  12. Photorealistic print mockups
  13. Accessibility refinement for printed visual systems
  14. Presentation of visual design concepts
  15. Historical and contemporary references
  16. Formal analysis vocabulary
  17. Formal elements and principles of design
  18. Critique

Learning Outcomes:
  1. Identify design elements and principles in significant visual artifacts. (15,16,17)
  2. Develop deliverables through iterative refinement. (3,5,12,13,14,18)
  3. Analyze a brief to infer constraints. (5,6)
  4. Compose multi-page layouts exhibiting typographic rhythm. (1,2,7,9)
  5. Integrate type and imagery to meet audience goals. (2,3,4,5,7,9,10)
  6. Evaluate layout alternatives against stated criteria. (3,7,16,18)
  7. Prepare vendor-ready files for print production. (2,4,11)
  8. Produce a coordinated set of deliverables. (2,3,4,5, 11,12)
  9. Prepare files according to established output specifications. (2,7,8,11)
  10. Use discipline-specific terminology to evaluate work. (16,18)

Required Assessment:
  1. Critique and evaluation of art and artifacts.

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