DES 305 - Applied Design I


Description: Development of brand systems across print and packaging. Studio work includes the construction of original forms and dielines, physical mockups, prototyping, and delivery of vendor-ready files supported by documented rationale.

Prerequisites: DES 103

Credits: 3
Lecture: 1
Lab: 6

Course Content:
  1. Campaign concept development
  2. Brand systems for both print and screen
  3. Production specifications
  4. Preflight, proofing, and quality standards
  5. Packaging production fundamentals
  6. Designing original 3D packaging forms
  7. Handcrafting of physical packaging mockups
  8. Accessibility integration across deliverables
  9. Project documentation and rationale
  10. Asset export and handoff specifications
  11. Historical and contemporary references
  12. Photorealistic packaging mockups
  13. Critique

Learning Outcomes:
  1. Design multi-touchpoint brand systems across print, packaging, and screen. (1,2,8)
  2. Develop design deliverables through iterative refinement. (6,9,13)
  3. Create original dielines. (5,7)
  4. Construct physical packaging mockups per material constraints. (7)
  5. Evaluate visual systems for cross-format consistency. (2,3,4)
  6. Prototype artifacts to demonstrate system behavior. (6,8,12)
  7. Substantiate design choices with audience evidence. (8,9)
  8. Curate a case-study narrative with process and outcome documentation. (9)
  9. Manage asset hygiene across a complex set of deliverables. (10)
  10. Deliver vendor-ready files conforming to production specifications. (3,4,8)
  11. Critique peer work using discipline-specific terminology to propose revisions. (13)


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