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Jan 15, 2025
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2020-2021 Catalog [PREVIOUS CATALOG YEAR]
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BSA 221 - Entrepreneurship
Description: Introduction to economic, social and human factors necessary to opening and operating a business. Emphasis on writing and analyzing business plans, developing marketing strategies and raising capital to start a new business.
Credits: 3
Lecture: 3
Course Content:
- Economic, environmental, ethical, social and human aspects of opening/operating a business
- Writing a comprehensive business plan
- Market planning, development, and evaluation
- Financial planning and development
- Personnel planning, personnel management, and supervision
- Fundamentals of macro/micro economics, especially the business cycle
Learning Outcomes:
- Understand the social, economic, ethical, and human aspects of opening and operating a business.
- Develop a business plan with emphasis on marketing techniques.
- Analyze and synthesize market research.
- Examine, analyze and evaluate financial services required in opening and operating a business including types of loans, and interest rates.
- Employ critical reasoning, and analytical discourse through assigned writing projects including a business plan, market research project, journals, and essay exams.
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