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Sep 17, 2024
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2020-2021 Catalog [PREVIOUS CATALOG YEAR]
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FMA 108 - YouTube Content and Marketing Description: Establishment and maintenance of a YouTube channel for professional promotion. Includes both the production of content as well as marketing and business strategies for promoting and monetizing that content.
Credits: 3 Lecture: 3 Course Content:
- YouTube channel
- Channel visibility and subscriber optimization
- Series ideas
- Business plan
- Marketing plan
- Channel launch
Learning Outcomes:
- Build and manage a YouTube channel. (1,2)
- Write for the YouTube channel. (3)
- Manage the business and marketing of the channel. (2,4-6)
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