HOS 100 - Introduction to the Hospitality Industry

1. Travel and tourism industry
2. Career exploration in the hospitality industry
3. Foodservice
4. Restaurant structure
5. Hotel structure
6. Club structure and operation
7. Introduction to the meeting industry
8. Management and leadership
9. Human resources
10. Marketing and selling in the hospitality industry
11. Marketing communications
12. Management companies
13. Franchising
14. Ethics in hospitality management  

1. Identify major tourism markets, attractions, and ascertain spending statistics. (1)
2. Recognize the advantages and disadvantages of a career in hospitality. (2)
3. Distinguish and avoid the major pitfalls of launching a new restaurant, and identify practices that promote success. (4)
4. Name and describe menu categories. (3)
5. Summarize the importance of menu design and pricing. (3)
6. Describe the unique characteristics of different types of hotels, operations, employees, and customers. (5)
7. Comply with the Americans with Disabilities Act in hotel operations. (5,6)
8. Explain the organization of clubs and compare types of clubs. (6)
9. Describe the meetings industry and the types of meetings typically held in lodging facilities. (7)
10. Trace the development of management theories, and distinguish between the classical school and the behavioral school of management. (8)
11. Explain current labor trends and choose methods to motivate and retain employees. (9)
12. Distinguish marketing from selling and describe the unique challenges of service marketing. (10)
13. Explain the advantages, social concerns, and the role of advertising for hospitality businesses. (11)
14. Define the role of management companies, and the major terms and provisions typically addressed in hotel management contracts. (12)
15. Compare franchises to other private businesses. (13)
16. Outline the advantages and disadvantages of owning a franchise. (13)
17. Define and name examples of ethical practices in the hospitality industry. (14)