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Aug 31, 2024
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2020-2021 Catalog [PREVIOUS CATALOG YEAR]
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HOS 100 - Introduction to the Hospitality Industry Description: Overview of the hospitality industry, including the food service business, restaurants and hotels, and the meeting and conference industry. Includes hospitality industry management and leadership; human resources; marketing and promotion; franchising; and ethics in hospitality management.
Credits: 3 Lecture: 3 Course Content:
- Travel and tourism industry
- Career exploration in the hospitality industry
- Foodservice
- Restaurant structure
- Hotel structure
- Club structure and operation
- Introduction to the meeting industry
- Management and leadership
- Human resources
- Marketing and selling in the hospitality industry
- Marketing communications
- Management companies
- Franchising
- Ethics in hospitality management
Learning Outcomes:
- Identify major tourism markets, attractions, and ascertain spending statistics. (1)
- Recognize the advantages and disadvantages of a career in hospitality. (2)
- Distinguish and avoid the major pitfalls of launching a new restaurant, and identify practices that promote success. (4)
- Name and describe menu categories. (3)
- Summarize the importance of menu design and pricing. (3)
- Describe the unique characteristics of different types of hotels, operations, employees, and customers. (5)
- Comply with the Americans with Disabilities Act in hotel operations. (5,6)
- Explain the organization of clubs and compare types of clubs. (6)
- Describe the meetings industry and the types of meetings typically held in lodging facilities. (7)
- Trace the development of management theories, and distinguish between the classical school and the behavioral school of management. (8)
- Explain current labor trends and choose methods to motivate and retain employees. (9)
- Distinguish marketing from selling and describe the unique challenges of service marketing. (10)
- Explain the advantages, social concerns, and the role of advertising for hospitality businesses. (11)
- Define the role of management companies, and the major terms and provisions typically addressed in hotel management contracts. (12)
- Compare franchises to other private businesses. (13)
- Outline the advantages and disadvantages of owning a franchise. (13)
- Define and name examples of ethical practices in the hospitality industry. (14)
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