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Apr 19, 2025
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Preliminary 2025-2026 Yavapai College Catalog
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MGT 188 - Competitor Differentiation
Description: Skills for entrepreneurs to promote their businesses on social media and to analyze data for continual optimization of competitor differentiation.
Credits: 3
Lecture: 3
Lab: 0
Course Content:
- Marketing concepts
- Social media trends
- Search analytics
- Value proposition
- Competitive analysis spreadsheet
- Content marketing strategy
Learning Outcomes:
- Apply promotional content marketing concepts. (1)
- Interpret search engine analytics. (2,3)
- Examine technology and business trends impacting website and mobile app development. (2,6)
- Identify need and opportunity in website and mobile app markets. (2,5,6)
- Create website content plan and mobile app content strategy. (4-6)
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