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Apr 03, 2026
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2025-2026 Yavapai College Catalog
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MKT 340 - Marketing Management
Description: Examination of the language and issues of marketing with an emphasis on learning to develop a marketing plan and develop responsive marketing strategies to meet customer needs. Other topics of study will focus on the external environment, marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.
Prerequisites: Program Admission. ACC 131 , BSA 131 , BSA 228 , ECN 232 , ECN 236 , and MKT 240 .
Credits: 3
Lecture: 3
Lab: 0
Course Content:
- Marketing plan development
- Marketing research
- Marketing strategy
- Factors affecting marketing
Learning Outcomes:
- Conduct a SWOT analysis to support the development of an organization's marketing strategy. (1-3)
- Create a marketing plan using marketing information and research to address an organization's strategic questions. (1, 2)
- Examine the concepts of positioning and marketing mix in a marketing plan. (1)
- Evaluate issues that impact marketing plans for specific organizations and/or industries. (4)
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