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Dec 07, 2025
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2025-2026 Yavapai College Catalog
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MGT 195 - Introduction to Trademarks
Description: Trademark Basics focuses on different aspects of trademarks and the registration process, from filing and examination to post-registration requirements for keeping your registration alive.
Credits: 3
Lecture: 3
Lab: 0
Course Content:
- Trademarks & Intellectual Property
- Components of the Federal Trademark Registration Process
- Federal trademark clearance searching
- Federal trademark application requirements
- Filing for federal trademark registration
- Office actions and responses
- Post-registration filings
Learning Outcomes:
- Implement two strategies for determining whether a trademark may be federally registrable and legally protectable. (1)
- Identify critical timeframes and deadlines in the trademark registration lifecycle: application, examination periods, and post-registration. (2,7)
- Apply search strategies for word marks using specified databases and tools. (3)
- Determine the appropriate filing basis for a trademark application based on the specifics of use or intent to use. (4,5)
- Implement strategies for identifying broad yet accurate identifications of goods and services. (4,5)
- Analyze the components of an office action and outline a strategic response to address each issue raised. (6)
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