DES 103 - Principles of Visual Communication II

1. Multi-page layouts
2. Print publication
3. Advertising design
4. Consistent image systems
5. Introductory identity design
6. Design problem definition (briefs, requirements)
7. Folios, headers, footers, and other repeating page elements
8. Color systems and palette management
9. Document character and paragraph styles
10. Information design fundamentals
11. Prepress and output preparation
12. Photorealistic print mockups
13. Accessibility refinement for printed visual systems
14. Presentation of visual design concepts
15. Historical and contemporary references
16. Formal analysis vocabulary
17. Formal elements and principles of design
18. Critique

1. Identify design elements and principles in significant visual artifacts. (15,16,17)
2. Develop deliverables through iterative refinement. (3,5,12,13,14,18)
3. Analyze a brief to infer constraints. (5,6)
4. Compose multi-page layouts exhibiting typographic rhythm. (1,2,7,9)
5. Integrate type and imagery to meet audience goals. (2,3,4,5,7,9,10)
6. Evaluate layout alternatives against stated criteria. (3,7,16,18)
7. Prepare vendor-ready files for print production. (2,4,11)
8. Produce a coordinated set of deliverables. (2,3,4,5, 11,12)
9. Prepare files according to established output specifications. (2,7,8,11)
10. Use discipline-specific terminology to evaluate work. (16,18)

1. Critique and evaluation of art and artifacts.