DES 305 - Applied Design I

1. Campaign concept development
2. Brand systems for both print and screen
3. Production specifications
4. Preflight, proofing, and quality standards
5. Packaging production fundamentals
6. Designing original 3D packaging forms
7. Handcrafting of physical packaging mockups
8. Accessibility integration across deliverables
9. Project documentation and rationale
10. Asset export and handoff specifications
11. Historical and contemporary references
12. Photorealistic packaging mockups
13. Critique

1. Design multi-touchpoint brand systems across print, packaging, and screen. (1,2,8)
2. Develop design deliverables through iterative refinement. (6,9,13)
3. Create original dielines. (5,7)
4. Construct physical packaging mockups per material constraints. (7)
5. Evaluate visual systems for cross-format consistency. (2,3,4)
6. Prototype artifacts to demonstrate system behavior. (6,8,12)
7. Substantiate design choices with audience evidence. (8,9)
8. Curate a case-study narrative with process and outcome documentation. (9)
9. Manage asset hygiene across a complex set of deliverables. (10)
10. Deliver vendor-ready files conforming to production specifications. (3,4,8)
11. Critique peer work using discipline-specific terminology to propose revisions. (13)