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May 25, 2026
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Preliminary 2026-2027 Yavapai College Catalog
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PUB 370 - Community Engagement & Crisis Communication
Description: Focuses on strategies for trust-building, collaboration, and crisis communication in public safety, emphasizing community engagement, organizational credibility, ethical and legal considerations, media relations, and the use of technology and social media.
Prerequisites:
Corequisite:
Credits: 3
Lecture: 3
Lab: 0
Course Content:
- Strategies that build trust and foster collaboration
- Role of communication from public safety leaders during crises
- Effective community engagement
- Public safety leaders' use of traditional and social media to communicate
- Legal and ethical considerations
- Impact of public perception
- Maintenance of organizational integrity and credibility
Learning Outcomes:
- Identify strategies that build trust and foster collaboration with the community. (1,3,6,7)
- Examine the legal and ethical considerations in the release of public safety information (2,4,5)
- Contrast public perception versus factual information. (4,5,6)
- Differentiate strategies to develop professional relationships with media sources. (2,3,4)
- Compare crisis communications and community engagement. (2,3,4,6)
- Plan the long-term organizational maintenance of the agency's communications and community engagement. (1,3,6,7)
Required Assessment:
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