BS in Business - Digital Marketing Concentration

General Education Requirements (31 credits)

Minimum credit hours are listed for each category.

• ENG 101 - College Composition I  Credits: 3
• ENG 102 - College Composition II  or ENG 236 - Advanced Professional Writing in the Workplace   Credits: 3
• Mathematics  Credits: 3
• Physical and Biological Sciences  Credits: 4
• Arts and Humanities   (Select from two different prefixes) Credits: 6
  • Recommended: PHI 232 - Business Ethics  
• Social and Behavioral Sciences  (Select from two different prefixes) Credits: 6
• Communication  Credits: 3
• Options - Select 3 credits from:
  • Any course(s) from the categories above
  • OR World Languages  

Lower Division Requirements (15 credits)

• ACC 131 - Principles of Accounting I Credits: 3
• BSA 131 - Introduction to Business Credits: 3
• CSA 110 - Introduction to Computer Information Systems Credits: 3
• ECN 232 - Business Statistical Analysis Credits: 3
• ECN 236 - Principles of Economics-Micro Credits: 3

Lower Division Electives (29 credits)

• All electives need to be 100-level or above. Students are encouraged to see an academic advisor to assist with selecting the most appropriate courses.
  • THR, DAN, PHE, and REC are limited to a total of 4 activity-based credits hours.
  • Practicums, internships, project classes, private/applied music lessons, and music ensembles are limited to a total of 6 credit hours.
• The following courses are recommended to meet a portion of the lower-division electives:
  • ART 129 - Digital Drawing and Painting  
  • ART 130 - Web Design  
  • ART 131 - Graphic Design I  
  • ART 132 - Graphic Design II 
  • ART 137 - Adobe Photoshop I  
  • ART 139 - Fundamentals of Video Editing 
  • ART 230 - Graphic Design III  
  • ART 231 - Digital Illustration  
  • BSA 237 - Legal Environment of Business 
  • FMA 108 - Social Media Planning and Implementation 
  • FMA 116 - The Business of Content Creation  
  • FMA 134 - Immersive Transmedia Storytelling  
  • MGT 188 - Competitor Differentiation  
  • MKT 231 - Social Media Marketing  
  • MKT 240 - Principles of Marketing  
  • MKT 280 - Marketing Tactics and Techniques  
  • PHI 110 - Critical Thinking in the Digital Age  
  • VGD 280 - Game Design Documentation and Marketing  

Upper Division Requirements (30 credits)

• BSA 300 - Global Environment of Business Credits: 3
• BSA 305 - Principles of Finance Credits: 3
• BSA 310 - Logistics and Supply Chain Theory Credits: 3
• BSA 360 - Project Management Essentials Credits: 3
• BSA 394 - Mentorship: Business Credits: 3
• BSA 400 - Business Policy and Strategic Planning Credits: 3
• BSA 410 - Business Analytics Credits: 3
• BSA 496 - Internship Capstone: Business Credits: 3
• LDR 300 - Fundamentals of Leadership Credits: 3
• MKT 340 - Marketing Management Credits: 3

Digital Marketing Upper Division Requirements (15 credits)

• MKT 310 - Digital Marketing Landscape 
• MKT 320 - Digital Audience Strategy 
• MKT 410 - Brand Strategy: Tactics & Digital Tools 
• MKT 420 - Neuromarketing and Social Media Management 
• MKT 430 - Digital Marketing Data and Analytics