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Jul 16, 2024
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2023-2024 Yavapai College Catalog [PREVIOUS CATALOG YEAR]
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MGT 340 - Marketing Management
Description: Examination of the language and issues of marketing with an emphasis on learning to develop a marketing plan and develop responsive marketing strategies to meet customer needs. Other topics of study will focus on the external environment, marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.
Prerequisites: Program Admission. ACC 131, BSA 131, CSA 110, ECN 232, and ECN 236.
Credits: 3
Lecture: 3
Lab: 0
Course Content:
- Marketing plan development
- Marketing research
- Marketing strategy
- Factors affecting marketing
Learning Outcomes:
- Conduct a SWOT analysis to support the development of an organization's marketing strategy. (1-3)
- Create a marketing plan using marketing information and research to address an organization's strategic questions. (1, 2)
- Examine the concepts of positioning and marketing mix in a marketing plan. (1)
- Evaluate issues that impact marketing plans for specific organizations and/or industries. (4)
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