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Jul 16, 2024
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2023-2024 Yavapai College Catalog [PREVIOUS CATALOG YEAR]
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MGT 490 - Entrepreneurial Marketing
Description: Application of marketing methods and techniques for entrepreneurs to create sales growth and profitability for their business. Includes developing strategies for targeting customers, using market research to make valid decisions, promotion and pricing strategies to promote market share, and continued market plan analysis to grow a business.
Prerequisites: Program Admission. ACC 131, BSA 131, CSA 110, ECN 232, and ECN 236.
Credits: 3
Lecture: 3
Lab: 0
Course Content:
- Consumer behavior and relating to buying decisions
- Market segmentation and customer expansion base
- Building product/service offerings and marketing channels
- Public relations and promotions
- Evaluating marketing strategies and plans for continued business growth
Learning Outcomes:
- Develop market segmentation strategies to expand customer base. (1,2)
- Create product/service offerings to meet customer needs profitably. (3)
- Assess ideal marketing and media channels. (3)
- Create a sales platform and revenue stream. (4)
- Evaluate entrepreneurial marketing plans and recommend changes to promote market share. (5)
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