2022-2023 Yavapai College Catalog 
    Oct 01, 2023  
2022-2023 Yavapai College Catalog [PREVIOUS CATALOG YEAR]

BSA 221 - Entrepreneurship

Description: Introduction to economic, social and human factors necessary to opening and operating a business. Emphasis on writing and analyzing business plans, developing marketing strategies and raising capital to start a new business.

Credits: 3
Lecture: 3
Course Content:
  1. Economic, environmental, ethical, social and human aspects of opening/operating a business
  2. Writing a comprehensive business plan
  3. Market planning, development, and evaluation
  4. Financial planning and development
  5. Personnel planning, personnel management, and supervision
  6. Fundamentals of macro/micro economics, especially the business cycle

Learning Outcomes:
  1. Understand the social, economic, ethical, and human aspects of opening and operating a business.
  2. Develop a business plan with emphasis on marketing techniques.
  3. Analyze and synthesize market research.
  4. Examine, analyze and evaluate financial services required in opening and operating a business including types of loans, and interest rates.
  5. Employ critical reasoning, and analytical discourse through assigned writing projects including a business plan, market research project, journals, and essay exams.