2022-2023 Yavapai College Catalog 
    Jun 10, 2023  
2022-2023 Yavapai College Catalog [PREVIOUS CATALOG YEAR]

FMA 116 - The Business of Content Creation

Description: Integration of technical and creative aspects of content creation with practical industry aspects. Includes setting up an independent production company, resume and reel creation. Exploration of film festivals for marketing, networking and supporting materials preparation.

Credits: 3
Lecture: 3
Lab: 0

Course Content:
  1. Business models and career paths
  2. Marketing independent production company and created content
  3. Resume, trailers and reel creation
  4. Copyright and intellectual property

Learning Outcomes:
  1. Explain media creation career paths and business models. (1)
  2. Develop marketing plan for independent production company and content. (2, 4)
  3. Create media-related resume, trailer, reel and press release. (3, 4)
  4. Describe media-related copyright and intellectual property regulations. (4)
  5. Explore film festivals as marketing and networking opportunities. (2-4)