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Oct 03, 2024
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2024-2025 Yavapai College Catalog
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ART 131 - Graphic Design I Description: Creative solutions to problems of visual communication. Skill development in basic advertising layout and design. Basic typography and comprehensive roughs using Adobe Creative Suite Software. Application of design principles.
Prerequisites: ART 112 (may be taken concurrently)
Credits: 4 Lecture: 1 Lab: 7
Course Content:
- Basic type elements and terminology
- Type as a design element
- Client needs
- Graphic design concepts
- Design process
- Adobe InDesign software skills
- Comprehensive roughs
- Introduction to print industry
- Digital output
- Formal elements and principles of design
- Historical and contemporary art examples
- Critique
Learning Outcomes:
- Use typography as an artistic element in design solutions. (1)
- Use typography as a technical element in design solutions. (2, 6)
- Determine and analyze client needs. (3)
- Solve visual problems in the graphic design field. (4, 6)
- Formulate solutions to visual problems by producing thumbnail sketches and comprehensive roughs. (5, 6)
- Use Adobe InDesign as the primary tool to produce graphic design layouts. (6, 7)
- Review, discuss and evaluate practices in the print industry. (8)
- Prepare files for digital output. (6, 9)
- Identify the formal elements and principles of design. (10)
- Analyze the formal elements and principles of design. (10)
- Interpret the formal elements and principles of design. (10)
- Recognize historical or contemporary examples of the fine arts or crafts. (11)
- Use media specific terminology to critique and evaluate works of art. (12)
Required Assessment:
- Critique and evaluation of art and artifacts.
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