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Nov 23, 2024
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2024-2025 Yavapai College Catalog
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MKT 231 - Social Media Marketing
Description: Theory and practice in the use of social media in online marketing. Includes history of social media, preparation for social media marketing, and ways to engage with social media. Reviews platforms and marketing tools used to create social media campaigns.
Credits: 3
Lecture: 3
Lab: 0
Course Content:
- History and foundations of social media
- Social media planning
- Social media platforms
- Social media campaigns
- Ethics and social responsibility
Learning Outcomes:
- Describe the history and foundations of social media. (1)
- Describe social media planning. (2)
- Analyze social media platforms. (3)
- Create a social media campaign. (4)
- Explain use of an online customer relationship management program. (4)
- Analyze ethics and social responsibility in social media. (5)
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