FMA 134 - Immersive Transmedia Storytelling

Description: Design a cohesive story experience across traditional and digital delivery platforms - for entertainment, advertising, marketing or social change.

Credits: 3
Lecture: 3
Lab: 0

Course Content:

1. Transmedia storytelling and platform analysis
2. Plan for custom transmedia storytelling
3. Audience development

 
Learning Outcomes:

1. View and analyze transmedia storytelling packages. (1-3)
2. Design a strategy for developing and telling your own transmedia story. (1-3)
3. Shape ideas into compelling and well-structured story worlds. (2)
4. Identify how to engage different audiences in your stories.  (3)
5. Evaluate existing and emerging platforms on which to share your story. (2, 3)
6. Develop plan for audience participation in the larger story world. (1-3)