2024-2025 Yavapai College Catalog 
    
    Oct 08, 2024  
2024-2025 Yavapai College Catalog

MKT 280 - Marketing Tactics and Techniques


Description: Marketing tactics and techniques entrepreneurs need to successfully market their product or service. Includes relationship marketing pivotal for a customer-driven marketing strategy that will lead to a strong brand and business growth.

Credits: 3
Lecture: 3
Lab: 0

Course Content:
  1. Business orientation
  2. 4 P's of marketing
  3. Relationship marketing
  4. Budgeting
  5. Social media
  6. Components of a marketing plan

Learning Outcomes:
  1. Distinguish between entrepreneurial and traditional marketing concepts. (2,3)
  2. Explain relationship marketing. (3)
  3. Differentiate marketing strategies. (1,6)
  4. Develop a marketing budget. (4)
  5. Analyze social media platforms. (5)
  6. Create a marketing plan. (3, 6)