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Nov 21, 2024
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2024-2025 Yavapai College Catalog
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MKT 280 - Marketing Tactics and Techniques
Description: Marketing tactics and techniques entrepreneurs need to successfully market their product or service. Includes relationship marketing pivotal for a customer-driven marketing strategy that will lead to a strong brand and business growth.
Credits: 3
Lecture: 3
Lab: 0
Course Content:
- Business orientation
- 4 P's of marketing
- Relationship marketing
- Budgeting
- Social media
- Components of a marketing plan
Learning Outcomes:
- Distinguish between entrepreneurial and traditional marketing concepts. (2,3)
- Explain relationship marketing. (3)
- Differentiate marketing strategies. (1,6)
- Develop a marketing budget. (4)
- Analyze social media platforms. (5)
- Create a marketing plan. (3, 6)
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