Preliminary 2024-2025 Yavapai College Catalog 
    Apr 20, 2024  
Preliminary 2024-2025 Yavapai College Catalog

MKT 240 - Principles of Marketing

Description: Examines the business function of Marketing. Focus is on how marketers deliver value in satisfying customer needs and wants, determining which target markets the organization can best serve, and deciding upon appropriate products, services, and programs to serve these markets.

Credits: 3
Lecture: 3
Lab: 0

Course Content:
  1. Marketing overview
  2. 4 P's of marketing
  3. Consumer behavior
  4. Targeting and Segmentation

Learning Outcomes:
  1. Examine the role of marketing in organizations and society and how it impacts individuals (1)
  2. Differentiate between market segments and target customers (4)
  3. Analyze the marketing functions within an organization (1)
  4. Analyze the major factors that influence consumer purchasing decisions (3)
  5. Interpret the primary factors to consider in pricing (2)
  6. Analyze what a product is and the importance of products in the marketing mix (2)
  7. Examine what channels of distribution are, why organizations use them, and how they affect the marketing of products or services (2)
  8. Demonstrate the relationship of advertising to the functions of marketing (2)