BSA 400 - Business Policy and Strategic Planning

Introduces key concepts and tools for strategy formulation and competitive analysis. Focuses on the skills and business judgment required to devise strategies that position the firm to maximize long-term profits under conditions of uncertainty and competition. The firm is viewed holistically by integrating policies for each functional area into an overall competitive strategy.

Prerequisites: Program Admission. ACC 131, BSA 131, CSA 110, ECN 232, and ECN 236.

Credits: 3
Lecture: 3
Lab: 0

Course Content:

1. Key concepts in the strategy formulation and competitive analysis literature   
2. Tools and techniques for analyzing a firm strategically
3. External and internal strategic factors that determine the success of the firm
4. Ideas and theories from functional courses such as accounting, finance, marketing, and supply chain management
5. Current topics of relevance and interest to strategic business managers

1. Evaluate key management concepts, models, and literature. (1)
2. Evaluate business problems using critical thinking skills. (2)
3. Appraise the environmental impact of internal and external factors on strategic decision-making. (3)
4. Synthesize interdisciplinary knowledge to make strategic decisions. (4)
5. Propose best practices and policies for creating competitive advantage. (5)