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Oct 10, 2024
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2024-2025 Yavapai College Catalog
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ART 230 - Graphic Design III Description: Creative solutions to advanced problems of visual communication across multiple modalities. Skill development in identity design, advanced layout, and advanced packaging using a combination of industry-standard design software. Application of design principles.
Prerequisites: ART 132
Credits: 4 Lecture: 1 Lab: 7
Course Content:
- Advanced brand identity design
- Advanced packaging design
- Advanced Adobe software skills
- Advanced vector design skills
- Custom lettering
- Experimental typography
- Photorealistic mockups
- Prepress workflow and terminology
- Paper, binding, and finishing
- Formal elements and principles of design
- Historical and contemporary art examples
- Critique
Learning Outcomes:
- Execute advanced designs using a combination of three or more industry-standard software programs. (1, 2, 4, 5)
- Design, plan, and execute abstract visual concepts from a client brief. (2, 3, 5)
- Solve visual problems and employ design concepts as a team member. (4, 5)
- Evaluate practices in the packaging industry. (1, 4)
- Create original lettering per a client brief. (1, 2, 3, 5)
- Prepare files for professional digital output. (4, 6)
- Identify the formal elements and principles of design. (7)
- Analyze the formal elements and principles of design. (7)
- Interpret the formal elements and principles of design. (7)
- Recognize historical or contemporary examples of the fine arts or crafts. (7)
- Use media-specific terminology to critique and evaluate works of art. (7)
Required Assessment: Critique and evaluation of art and artifacts.
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