Preliminary 2024-2025 Yavapai College Catalog 
    
    May 22, 2024  
Preliminary 2024-2025 Yavapai College Catalog

ART 230 - Graphic Design III


Description: Creative solutions to advanced problems of visual communication across multiple modalities. Skill development in identity design, advanced layout, and advanced packaging using a combination of industry-standard design software. Application of design principles.

Prerequisites: ART 132

Credits: 4
Lecture: 1
Lab: 7

Course Content:
  1. Advanced brand identity design
  2. Advanced packaging design
  3. Advanced Adobe software skills
  4. Advanced vector design skills
  5. Custom lettering
  6. Experimental typography
  7. Photorealistic mockups
  8. Prepress workflow and terminology
  9. Paper, binding, and finishing
  10. Formal elements and principles of design
  11. Historical and contemporary art examples
  12. Critique

Learning Outcomes:
  1. Execute advanced designs using a combination of three or more industry-standard software programs. (1, 2, 4, 5)
  2. Design, plan, and execute abstract visual concepts from a client brief. (2, 3, 5)
  3. Solve visual problems and employ design concepts as a team member. (4, 5)
  4. Evaluate practices in the packaging industry. (1, 4)
  5. Create original lettering per a client brief. (1, 2, 3, 5)
  6. Prepare files for professional digital output. (4, 6)
  7. Identify the formal elements and principles of design. (7)
  8. Analyze the formal elements and principles of design. (7)
  9. Interpret the formal elements and principles of design. (7)
  10. Recognize historical or contemporary examples of the fine arts or crafts. (7)
  11. Use media-specific terminology to critique and evaluate works of art. (7)

Required Assessment:
Critique and evaluation of art and artifacts.