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Nov 23, 2024
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2024-2025 Yavapai College Catalog
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MKT 310 - Digital Marketing Landscape
Description: Comprehensive overview of the expansive digital marketing landscape. Includes market trends, advertising strategies, and data analytics and provides a strong foundation in social media, SEO, and content marketing.
Prerequisites: Program Admission. ACC 131 , BSA 131 , CSA 110 , ECN 232 , and ECN 236 .
Credits: 3
Lecture: 3
Lab: 0
Course Content:
- Market research and trend analysis
- Beginning digital advertising and promotions
- Beginning search engine optimization techniques
- Digital marketing data analytics
- Digital audience growth strategies
- Email marketing, including funnels and automation
- Industry-specific legal regulations impacting digital marketing
Learning Outcomes:
- Analyze digital audience data. (1,4)
- Create audience-centric marketing strategies. (2,5)
- Evaluate marketing performance based on analytics. (1,3,4,5)
- Formulate strategies for audience growth tactics. (5)
- Appraise digital marketing industry trends. (1)
- Conduct comprehensive digital marketing data analysis. (1,5)
- Devise email marketing campaigns using funnels and automation. (6)
- Construct legal marketing strategies in accordance with industry regulations, e.g., GDPR, CAN-SPAM Act, COPPA, CCPA, ECPA. (7)
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