2024-2025 Yavapai College Catalog 
    
    Oct 08, 2024  
2024-2025 Yavapai College Catalog

MKT 310 - Digital Marketing Landscape


Description: Comprehensive overview of the expansive digital marketing landscape. Includes market trends, advertising strategies, and data analytics and provides a strong foundation in social media, SEO, and content marketing.

Prerequisites: Program Admission. ACC 131 , BSA 131 , CSA 110 , ECN 232 , and ECN 236 .

Credits: 3
Lecture: 3
Lab: 0

Course Content:
  1. Market research and trend analysis
  2. Beginning digital advertising and promotions
  3. Beginning search engine optimization techniques
  4. Digital marketing data analytics
  5. Digital audience growth strategies
  6. Email marketing, including funnels and automation
  7. Industry-specific legal regulations impacting digital marketing

Learning Outcomes:
  1. Analyze digital audience data. (1,4)  
  2. Create audience-centric marketing strategies. (2,5)
  3. Evaluate marketing performance based on analytics. (1,3,4,5)
  4. Formulate strategies for audience growth tactics. (5)
  5. Appraise digital marketing industry trends. (1)
  6. Conduct comprehensive digital marketing data analysis. (1,5)
  7. Devise email marketing campaigns using funnels and automation. (6)
  8. Construct legal marketing strategies in accordance with industry regulations, e.g., GDPR, CAN-SPAM Act, COPPA, CCPA, ECPA. (7)