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Nov 23, 2024
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2024-2025 Yavapai College Catalog
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MKT 420 - Neuromarketing and Social Media Management
Description: Effective social media management campaigns that deeply connect with the audience and evoke consumer feelings. Role of neuromarketing in measuring consumer physiological and neural signals, and consumer motivations, preferences, and decisions. Role of emotional and artificial intelligence in shaping social media campaigns.
Prerequisites: Program Admission. ACC 131 , BSA 131 , CSA 110 , ECN 232 , and ECN 236 .
Credits: 3
Lecture: 3
Lab: 0
Course Content:
- Social media - concepts, practices, and future outlook
- Current and emerging tools
- Content marketing creation
- Sensory neuromarketing
- Learning and memory
- Behavior Science: Emotions, cognition, and sensory experiences
- Artificial intelligence (AI) and emotional intelligence (EI)
Learning Outcomes:
- Examine digital platforms and trends. (1, 2)
- Develop marketing strategy goals by effectively utilizing social media. (3)
- Justify consumer neuroscience to optimize social media campaigns. (4, 6, 7)
- Justify the benefits, opportunities, and risks of social media. (1, 3, 4)
- Examine the impact of social media and any negative implications. (2, 4, 7)
- Explore the dynamics and future growth of social media with the use of Artificial Intelligence (AI) and Emotional Intelligence (EI). (5-7)
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