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Nov 21, 2024
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2024-2025 Yavapai College Catalog
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MKT 430 - Digital Marketing Data and Analytics
Description: Data-driven decision-making as a cornerstone for successful digital marketing. Collection, analysis, and interpretation of data to measure the effectiveness of marketing campaigns and the formulation of data-driven recommendations for improvement.
Prerequisites: Program Admission. ACC 131 , BSA 131 , CSA 110 , ECN 232 , and ECN 236 .
Credits: 3
Lecture: 3
Lab: 0
Course Content:
- Data Collection Methods
- Key Performance Indicators (KPIs)
- Data Analysis Techniques
- Conclusive Insights
- Data-Driven Marketing
- Search Engine Marketing and Optimization
- Search Engine Strategy for Digital Audience Acquisition
- Return on Investment (ROI) Analysis
- Data Analytics Tools
- Website Analytics
- Marketing Analytics
Learning Outcomes:
- Propose data collection methods for digital marketing campaigns. (1)
- Analyze data to identify key performance indicators (KPIs). (2, 3)
- Appraise data analysis results and draw meaningful conclusions. (4)
- Create data-driven marketing strategies based on campaign analysis. (5-7)
- Assess the impact of data-driven decision-making on ROI. (8)
- Compare data analytics tools for digital marketing. (9)
- Interpret website analytics to track and optimize website performance. (10)
- Evaluate marketing analytics for improved campaign performance. (11)
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