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Nov 23, 2024
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2024-2025 Yavapai College Catalog
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ART 132 - Graphic Design II
Description: Creative solutions to advanced problems of visual communication. Skill development in advertising, logos, advanced layout and packaging using Adobe Creative Suite software. Application of design principles.
Prerequisites: ART 131 and ART 137
Credits: 4
Lecture: 1
Lab: 7
Course Content:
- Advertisement layout
- Logos and trademarks
- Packaging
- Magazine covers and spreads
- Advanced Adobe InDesign software skills
- Print Industry
- Advanced Digital output
- Formal elements and principles of design
- Historical and contemporary art examples
- Critique
Learning Outcomes:
- Produce client specific newspaper advertising. (1,5)
- Create and execute advanced illustrations and designs using two or more Adobe Creative Suite programs. (2, 3, 5)
- Design, plan and execute visual concept with product focus. (3, 5)
- Solve visual problems and employ design concepts as a team member. (4, 5)
- Review, discuss and evaluate practices in the print industry. (6)
- Prepare files for digital output. (7)
- Identify the formal elements and principles of design. (8)
- Analyze the formal elements and principles of design. (8)
- Interpret the formal elements and principles of design. (8)
- Recognize historical or contemporary examples of the fine arts or crafts. (9)
- Use media specific terminology to critique and evaluate works of art. (10)
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