BS in Business - Digital Marketing Concentration

General Education Requirements (32 credits)

Minimum credit hours are listed for each category.

• Written Communication ¹ Credits: 6
• Quantitative Reasoning  Credits: 3
• Natural Sciences  Credits: 4
• Arts and Humanities ² Credits: 6
• Social and Behavioral Sciences ² Credits: 6
• Institutions in the Americas  Credits: 3
• Options³ Credits: 4
  • Oral Communication   
  • Natural Sciences   
  • Arts and Humanities   
  • Social and Behavioral Sciences   

Notes:

• ¹ Must be in composition (ENG 101 and ENG 102 or equivalents)
• ² Recommend that students select from two different prefixes
• ³ Limit one course per category

Lower Division Requirements (18 credits)

• ACC 131 - Principles of Accounting I Credits: 3
• BSA 131 - Introduction to Business Credits: 3
• BSA 228 - Professional Productivity Solutions Credits: 3
• ECN 232 - Business Statistical Analysis Credits: 3
• ECN 236 - Principles of Economics-Micro Credits: 3
• MKT 240 - Principles of Marketing Credits: 3

Lower Division Electives (26 credits)

• All electives need to be 100-level or above. Students are encouraged to see an academic advisor to assist with selecting the most appropriate courses.
  • THR, DAN, PHE, and REC are limited to a total of 4 activity-based credits hours.
  • Practicums, internships, project classes, private/applied music lessons, and music ensembles are limited to a total of 6 credit hours.
• The following courses are recommended to meet a portion of the lower-division electives:
  • ART 129 - Digital Drawing and Painting  
  • ART 130 - Web Design  
  • ART 131 - Graphic Design I  
  • ART 132 - Graphic Design II  
  • ART 137 - Adobe Photoshop I  
  • ART 139 - Fundamentals of Video Editing  
  • ART 230 - Graphic Design III  
  • ART 231 - Digital Illustration  
  • BSA 237 - Legal Environment of Business  
  • FMA 108 - Social Media Planning and Implementation  
  • FMA 116 - The Business of Content Creation  
  • FMA 134 - Immersive Transmedia Storytelling  
  • MGT 188 - Competitor Differentiation  
  • MKT 231 - Social Media Marketing  
  • MKT 240 - Principles of Marketing  
  • MKT 280 - Marketing Tactics and Techniques  
  • PHI 110 - Critical Thinking in the Digital Age  
  • VGD 280 - Game Design Documentation and Marketing  

Upper Division Requirements (30 credits)

• BSA 300 - Global Environment of Business Credits: 3
• BSA 305 - Principles of Finance Credits: 3
• BSA 310 - Logistics and Supply Chain Theory Credits: 3
• BSA 360 - Project Management Essentials Credits: 3
• BSA 394 - Mentorship: Business Credits: 3
• BSA 400 - Business Policy and Strategic Planning Credits: 3
• BSA 410 - Business Analytics Credits: 3
• BSA 494 - Capstone Project: Business  OR BSA 495 - Research Project: Business  OR BSA 496 - Internship Capstone: Business  Credits: 3
• LDR 300 - Fundamentals of Leadership Credits: 3
• MKT 340 - Marketing Management Credits: 3

Digital Marketing Upper Division Requirements (15 credits)

• MKT 310 - Digital Marketing Landscape 
• MKT 320 - Digital Audience Strategy 
• MKT 410 - Brand Strategy: Tactics & Digital Tools 
• MKT 420 - Neuromarketing and Social Media Management 
• MKT 430 - Digital Marketing Data and Analytics